Post Cards Horizontal (6″ x 4″)

Description

Cardstock Postcards: A Premium Choice for Impactful Messaging

Premium cardstock sets a new standard for postcards, offering the perfect blend of durability and visual appeal. Its enhanced thickness sets it apart from standard postcard materials, providing the strength needed to ensure longevity and lasting impression.

Designed to resist bending and wear, this superior cardstock keeps your postcards in excellent condition throughout transit. Its finely textured surface is optimized for high-quality printing, delivering vibrant colors, sharp text, and crisp graphics—essential for capturing attention and clearly conveying your message.

Choose between matte or glossy finishes to match your brand’s aesthetic and enhance visual impact. The 4″x6″ size is ideal for both professional and personal use, offering a versatile format for promotions, invitations, and direct mail. Cardstock postcards excel in both form and function, helping you effectively showcase your brand, message, or event.

Product Features

• Premium-quality cardstock for a durable, high-end feel

• Matte or glossy finish options for a tailored look

• Standard 4″x6″ size – compact, versatile, and easy to mail

• Wear-resistant and ideal for postal travel

• Custom printing available for unique designs

• High-resolution printing at 1200 x 1200 dpi

• Double-sided printing for expanded content or artwork

• Optional UV coating for extra durability and color depth

Design & Printing Best Practices

• Color Accuracy
  Exact color matching is not available. For optimal results—including accurate blacks and blues—refer to our Color Optimization Guide.

• Design File Setup
  For products requiring die-cut or contour shapes, please follow our Die Cut Printing Guide to prepare your design file correctly. (Note: not applicable to standard rectangular postcards.)

• Clear Messaging
  Keep your message concise and impactful. Use bold headings, minimal text, and strong visuals to deliver your core idea effectively at a glance.

• Eye-Catching Design
  Use vibrant colors, high-resolution images, and engaging typography to attract attention. Incorporate your branding consistently to reinforce recognition.

• Know Your Audience
  Tailor your design and message to the target audience. Consider their needs, interests, and demographics for maximum engagement.

• Call to Action (CTA)
  Include a clear CTA prompting recipients to take the next step—visit a website, call, purchase, RSVP, etc. Make it easy and obvious.

• Visual Hierarchy
  Organize design elements in a logical flow, with important details prominently displayed. Guide the viewer’s eye naturally through the postcard.

• Readability & Legibility
  Use legible fonts and appropriate sizes. Avoid clutter by limiting text and using white space strategically to enhance clarity.

• Brand Consistency
  Stay true to your brand’s colors, fonts, and visual style. This consistency builds trust and strengthens your brand identity.

• Maintenance for In-Person Use
  If distributing in-person (e.g., at events), regularly check postcard condition. Replace any worn or damaged cards promptly to maintain a professional presentation.

• Measure Results
  Track performance through response rates, QR scans, web traffic, or customer feedback. Use this data to optimize future postcard designs and strategies.